Darling Café

Co-founder for company designing and building mobile vending trikes together with developing the vending business itself. We tried out the trikes and vending business in Stockholm city area with good results in both economical revenue and customer feedback. The business plan was to expand through franchise and a startup-kit was developed for the potential franchise-taker. Our goal was to find our first tryout franchise-taker at Linköping University, likely an entrepreneurial student with the need of a self-run flexible business. Our product line consisted of one coffee trike and one for icecream and/or beverage. For reasons unknown we never found our first franchise-taker and the business was later sold in 2011. Looking back today, with the food-truck filled Stockholm in mind, maybe we were just a bit to early?